Why Should I Have My Own Site On WordPress Vs A Facebook Page?
Because social networking software is the way of the future.
When promoting your business through the internet, the most important thing is reaching the biggest amount of people as possible.
Anyone even slightly privy to the online world knows that Facebook, which has in excess of 750 million users, is the perfect place to reach those people.
So why not just have a Facebook page for your business?
Facebook Is All About Social Networks
Firstly Facebook is constructed as a social networking medium, not a directory of businesses.
Things are generally kept unofficial and informal, and people are unlikely to ‘like’ your businesses page (and hence give you greater exposure and standing) if it does not effectively raise their own social standing on the site.
This atmosphere also means that only having a Facebook page also adds an air of unprofessionalism to your business, as the site is mainly used to provide customers with relevant news and special deals, while also creating an interactive environment between business and customer.
You Need More Than Facebook
People wanting to learn more about the business would likely form a negative opinion if they could only access information about a business on Facebook.
To them it would seem a touch ‘half-baked” if the only steps taken by that business to become significant on the internet as to create a free Facebook page.
To them it would seem a touch ‘half-baked” if the only steps taken by that business to become significant on the internet as to create a free Facebook page.
Facebook Real Estate Belongs to Facebook – You Do Not Control Your Page
The layout of Facebook is also a big problem for a business whose internet exposure relies solely on the site; while information can be listed, the presentation is limited. Though other tabs can be added, the main info tab presents your information as ‘basic information’. For businesses this is all a Facebook page is designed for; to give customers a brief run down on what your business is about, and to allow to post about your business in short status updates.
Any extensive information such as product listings, personnel, and related articles would be difficult to display on a Facebook page, and infuriating for the customer to read (think of just one page loaded with information, which is not easily navigated).
You could list these things through status updates, but once again navigating through these would be exasperating, and as status updates are presented through chronological order, it would be impossible to group or list them in any significant way.
All these problems can be easily solved by using a WordPress site in tandem with a Facebook page.
While Facebook does provide significant help in attracting more customers, currently it cannot compare in terms of layout to a WordPress site, which are specifically designed to counter all the problems that a Facebook page encounters (such as layout, ease of navigation, amount and type of information, etc).
For a business Facebook should be consider as an opportunity to attract an audience through social networking.
Following that attraction it makes sense to lead your audience to a place where you have full control and you are able to systematically convert that audience to customers.
Spanky Media is a reliable digital marketing company that provides the best WordPress Themes, and other online marketing services such as Web Development, Social Media management and SEO.
The Role of Social Media Application Developers
Social media websites like Facebook serve as major business avenues. They are indeed cornerstones of the business arena today, and have become increasingly influential. While organizations and individuals have explored almost all other available resources including online ones, social media websites became the latest attraction not so long ago. However, more and more people are realizing their potential, and social networks such as Facebook remain a key attraction.
While Facebook and other similar websites are talked about a lot, it is the Facebook developer that is not always given due attention. In the media especially, there is a lack of appreciation for how much these professionals do. Indeed, Facebook developers are the ones behind creating the best applications for individuals and businesses. They are the ones who develop the applications and synchronize them with websites with perfect functionality. What they do at the technical level can be very complex for those who aren’t aware of their role. To the developers themselves as professionals, it would obviously be far simpler; nevertheless, the extensive tasks, time and effort put in altogether make it all a tedious job.
While some Facebook application developers say that the majority of Facebook applications are simple to create, there are other applications that stretch over several months and require a great deal of care and precision. Indeed, spending such a lengthy period of time on developing a Facebook app can cause a person to lose his or her focus. This is why such projects require careful management in order to make sure that time and other resources are well managed and nothing is squandered. The role of a project manager becomes crucial in this regard, and as much as a developer or developers are held responsible for the end product, the project manager is also accountable.
Developing Facebook apps has become a highly specialized process in business today. There are many companies around today that deal in this particular aspect of software and application development. Teams that work within these companies comprise highly skilled individuals who are able to create applications that run smoothly on Facebook. A major consideration in this type of application development lies in understanding the use of APIs (Application Programing Interface). These are most important for calling data that is crucial to an application running successfully. Quite often, there are technical errors to contend with (bugs). Once these are removed after troubleshooting and QA processes, a complete product can be delivered to a customer.
Roses Mark is a successful internet marketing professional, Facebook applications developer and freelance writer. Until now he has written numerous articles on the internet.
Social networking software is even expanding with Google +.
What’s the Fuss About Google Plus?
So, Google Plus is supposed to be the big threat to Facebook, just as Google Buzz was to have been…something. In the frenzy to become early adopters of the latest social media trend, webmasters are coding the little +1 buttons on their sites, which turn blue when a user clicks them to give the content a boost. The trick to achieving success with this, of course, is making sure there are other Plus users out there to click the button.
Users of Google Plus may also adjust their accounts to cross-post to other social media sites like Facebook and Twitter, yet there doesn’t seem to be a way to do the opposite. You can push Facebook notifications to Twitter and vice versa, but Google either does not or doesn’t plan to accommodate receiving notices. You can, however, upload photos and videos to your Plus activity stream and sort people you follow into different and unlimited groups, or “circles.”
Seems the notions of circles works more cleanly than Facebook’s grouping system, which requires users to sift through a drop down menu to find the stream of friends they wish to read. Plus chat functionality is also available as a carryover from GMail. What’s not to love?
More importantly, thinking as social media marketer, what’s the fuss? Is Google Plus worth an aggressive push now or is there the risk of waning interest like with Buzz? If you have established presences with Facebook and Twitter under your business name, you may think the addition of Plus can boost your brand. It is entirely possible, too. However, nurturing your Plus profile and connections will take time from your current social media strategy. If there is the chance Plus will fizzle out after the initial novelty wears off, how much of your energy was spent that should have been somewhere else marketing your business?
Then again, Plus could take off and give Facebook a run for the money.
As you approach a new social media outlet for potential marketing success, it is good to note specifically how others are using it. If you find within your circles people have not updated their activity streams in weeks, it could mean your circles of influence are experiencing social media overload, or find the structure is not to their liking. Addition of +1 buttons to promote your content can provide a good idea of whether or not people find your content worthy of sharing – remember to have other social buttons available as well. A gradual entry into Plus may yield good results for your company’s visibility in the long run.
Kathryn Lively is a social media specialist assisting clients with social media writing and Facebook marketing services.
Getting good with social networking software is a must for new web users. Give it a try and you might find you like it too!